Privacy Policy
7u74 Platform
At 7u74, protecting the personal data of our players is a core responsibility. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you hold as a registered user of the 7u74 platform.
Privacy at a Glance
Before you read the full policy below, the following cards summarise the key data protection principles that guide how 7u74 handles your personal information. These are a convenience overview only — the detailed sections that follow are the authoritative text.
7u74 collects only the personal data that is strictly necessary to provide our services, verify your identity, process transactions, and comply with anti-money-laundering obligations. We do not collect data speculatively or beyond what each function requires.
All data transmitted between your device and the 7u74 platform is protected by SSL/TLS encryption. Sensitive data stored on our systems is protected by industry-standard encryption and access controls, with strict internal policies limiting who can access your records.
You have the right to access, correct, and request deletion of your personal data at any time. You may also object to certain processing activities and request a copy of the data 7u74 holds about you by contacting our support team.
7u74 does not sell your personal data to third parties. Data is shared only with service providers necessary to operate the platform — such as payment processors, identity verification services, and game technology providers — and only under strict contractual confidentiality obligations.
7u74 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. When data is no longer needed, it is securely deleted or anonymised.
7u74 uses cookies and similar tracking technologies to keep your session active, remember your preferences, and analyse how the platform is used so we can improve it. You can manage your cookie preferences at any time through your browser settings.
Data We Collect
When you interact with the 7u74 platform — whether by registering an account, making a deposit, placing a bet, contacting support, or simply browsing the site — we collect certain categories of personal data. The specific data collected depends on how you interact with the platform and what services you use.
Registration and Identity Data
When you create a 7u74 account, we collect your full legal name, date of birth, residential address, email address, and mobile phone number. This information is required to open and maintain your account, verify your identity in accordance with our Know Your Customer (KYC) obligations, and communicate with you about your account.
Identity Verification Documents
As part of our KYC process, you may be required to submit copies of government-issued identity documents (such as a National Identity Card or passport), proof of current residential address (such as a utility bill or bank statement), and proof of ownership of the payment method you use (for example, a screenshot confirming your bKash or Nagad mobile number). These documents are processed solely for the purpose of verifying your identity and complying with anti-money-laundering obligations.
Financial and Transaction Data
We collect records of all financial transactions conducted through your 7u74 account, including deposits, withdrawals, wagers, wins, losses, and bonus activity. This includes the payment method used (for example, bKash wallet reference, Nagad transaction ID, Rocket reference, or bank transfer details), the amount, currency, date and time, and transaction status. We do not store full card numbers or full mobile banking PINs on our systems.
Device and Technical Data
When you access 7u74, our systems automatically collect certain technical information about the device and connection you are using. This includes your IP address, browser type and version, operating system, device type, screen resolution, referring URL, and the pages you visit within the platform. This data is used for security monitoring, fraud detection, and platform optimisation.
Behavioural and Usage Data
We collect data about how you use the 7u74 platform — including which games you play, how long you play them, your betting patterns, the features you access most frequently, and the time and duration of your sessions. This data is used to personalise your experience, identify responsible gaming risk indicators, and improve platform performance.
Communications Data
If you contact 7u74's customer support team via live chat, email, or any other channel, we retain records of that communication including the content of messages, the date and time of contact, and the resolution outcome. This data is used to handle your enquiry and to improve our support service quality.
The following table summarises the main categories of personal data collected and the primary purpose for each:
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, NID, passport | Account creation, KYC verification |
| Contact Data | Email address, mobile number, address | Account communication, support |
| Financial Data | bKash/Nagad reference, transaction amounts | Payment processing, AML compliance |
| Technical Data | IP address, browser, device type | Security, fraud detection |
| Behavioural Data | Games played, session duration, betting patterns | Personalisation, responsible gaming |
| Communications Data | Support chat transcripts, emails | Dispute resolution, service improvement |
How We Use Your Data
7u74 processes your personal data only for specific, legitimate purposes. We do not use your data for purposes that are incompatible with the reason it was originally collected. The primary purposes for which we process personal data are as follows:
- Account Management: To create, maintain, and administer your 7u74 account, including verifying your identity, managing your balance, and recording your transaction history.
- Service Delivery: To provide you with access to all games, betting markets, live dealer tables, and other features available on the 7u74 platform.
- Payment Processing: To process deposits and withdrawal requests via bKash, Nagad, Rocket, Upay, bank transfer, and other supported payment methods, and to maintain accurate financial records of all transactions.
- KYC and AML Compliance: To verify your identity and age, screen against sanctions lists, and monitor account activity for indicators of money laundering, fraud, or other financial crime, as required by applicable anti-money-laundering best practices.
- Responsible Gaming: To monitor your account activity for signs of problem gambling, enforce any deposit limits, cooling-off periods, or self-exclusion requests you have applied to your account, and to contact you if our systems flag a concern about your gambling behaviour.
- Customer Support: To handle your enquiries, resolve disputes, process complaints, and communicate important information about your account.
- Security and Fraud Prevention: To detect and prevent unauthorised access to your account, identify suspicious activity, and protect the integrity of the 7u74 platform.
- Marketing Communications: Where you have opted in to receive promotional communications, to send you information about relevant bonuses, seasonal promotions such as those tied to BPL, Eid, or Pohela Boishakh, and other offers that may be of interest to you. You may withdraw this consent at any time by contacting support.
- Platform Improvement: To analyse aggregated usage data in order to improve the performance, design, and content of the 7u74 platform.
Data Sharing & Disclosure
7u74 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Your data is shared only in the specific circumstances described below, and only to the extent necessary for each stated purpose.
Payment Service Providers
To process your deposits and withdrawals, 7u74 shares necessary transaction data with the payment service providers you use — including bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and other supported payment partners. These providers receive only the data required to complete and verify the transaction. All payment partners are bound by contractual confidentiality obligations and their own data protection policies.
Identity Verification Services
To fulfil our KYC obligations, 7u74 may share your identity documents and personal details with third-party identity verification service providers. These providers process your data solely for the purpose of verifying your identity and confirming your age, and are prohibited from using your data for any other purpose.
Game Technology Providers
The games available on 7u74 are powered by third-party game studios and platform providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, among others. These providers may receive anonymised session data — such as bet amounts, game outcomes, and session duration — necessary to operate the games correctly and detect technical faults. This data is anonymised and does not include personally identifying information beyond what is technically required.
Legal and Regulatory Disclosure
7u74 may disclose your personal data to law enforcement agencies, regulatory bodies, or courts if required to do so by applicable law, court order, or in response to a lawful request from a government authority. We will notify you of any such disclosure where we are legally permitted to do so.
Business Transfers
In the event that 7u74's business or any part of it is acquired, merged with another entity, or undergoes a restructuring, your personal data may be transferred to the acquiring or successor entity as part of that transaction. You will be notified of any such transfer and of any material changes to the way your data is handled as a result.
Data Retention
7u74 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention principles apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years after closure | AML compliance, legal obligation |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping requirements |
| KYC Verification Documents | Duration of account + 5 years after closure | AML compliance, legal obligation |
| Support Communications | 3 years from last contact | Dispute resolution, service quality |
| Behavioural / Usage Data | 2 years from collection | Platform improvement, responsible gaming |
| Technical / Device Logs | 12 months from collection | Security monitoring, fraud detection |
When the applicable retention period expires, 7u74 will securely delete or irreversibly anonymise the relevant data. Anonymised data that can no longer be linked to any individual may be retained for statistical and analytical purposes beyond these periods.
If you request the closure of your 7u74 account, we will deactivate your account promptly. However, we are required to retain certain categories of data — particularly financial transaction records and KYC documentation — for the periods specified above, regardless of account closure, in order to comply with applicable anti-money-laundering and financial record-keeping obligations.
Your Privacy Rights
As a user of the 7u74 platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] or via the live chat function available in your account dashboard. We will respond to all valid requests within a reasonable timeframe and in any event within 30 days.
- Right of Access: You have the right to request a copy of the personal data that 7u74 holds about you, along with information about how it is being used and with whom it has been shared.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You can update certain details directly from your account settings, or contact support for assistance with others.
- Right to Erasure: You may request that 7u74 delete your personal data. This right applies where the data is no longer necessary for the purpose it was collected, where you withdraw the consent on which processing was based, or where processing has been conducted unlawfully. Note that this right is subject to our legal obligations to retain certain data as described in the Data Retention section above.
- Right to Restrict Processing: In certain circumstances, you may request that 7u74 suspend the processing of your personal data — for example, while the accuracy of data you have disputed is being verified.
- Right to Object: You have the right to object to the processing of your data where it is based on our legitimate interests, including for direct marketing purposes. Where you object to marketing communications, we will cease sending them promptly.
- Right to Data Portability: Where technically feasible, you may request a copy of the personal data you have provided to 7u74 in a structured, commonly used, machine-readable format for transfer to another service provider.
- Right to Withdraw Consent: Where 7u74 processes your data on the basis of your consent (for example, for marketing emails), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Data Security
7u74 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, alteration, or disclosure.
Technical Safeguards
All data transmitted between your device and the 7u74 platform is protected by SSL/TLS encryption. Sensitive data stored on 7u74's systems — including identity documents, financial records, and account credentials — is encrypted at rest using industry-standard encryption protocols. Access to production systems containing personal data is restricted to authorised personnel only, enforced through role-based access controls and multi-factor authentication.
Organisational Safeguards
7u74 maintains internal data protection policies that govern how staff access, handle, and process personal data. All personnel with access to personal data are subject to confidentiality obligations. 7u74 conducts regular internal reviews of data handling practices to identify and address vulnerabilities.
Incident Response
In the event of a data security incident that may affect your personal data, 7u74 will take immediate steps to contain the incident, assess the scope of any potential exposure, and — where the incident poses a risk to your rights — notify you and relevant authorities without undue delay.
Your Role in Account Security
While 7u74 takes all reasonable steps to secure your data on our side, you also play an important role in keeping your account secure. You should use a strong, unique password for your 7u74 account, never share your login credentials with anyone, and contact support immediately if you suspect your account has been accessed without your authorisation. 7u74 will never ask you for your password via email or live chat.
Policy Updates & Contact
7u74 reviews this Privacy Policy periodically and may update it to reflect changes in our data processing practices, applicable law, or the services we offer. The effective date at the top of this page is updated whenever a material change is made.
Where changes to this Privacy Policy are material — for example, where we introduce a new category of data collection or a new purpose for processing — we will notify registered users by email to the address associated with their 7u74 account before the changes take effect. Continued use of the platform after the notified effective date constitutes acceptance of the updated Privacy Policy.
For minor changes (such as clarifications of existing practices or corrections of typographical errors), we may update this page without sending individual notifications. We recommend checking this page periodically to remain informed of how 7u74 handles your personal data.
Contact for Privacy Matters
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 7u74 has handled your personal data, please contact our support team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24/7 from within your 7u74 account dashboard
- Response Time: We aim to respond to all privacy enquiries within 5 business days
Ready to Play Safely?
Now that you understand how 7u74 protects your data, explore everything the platform has to offer — from cricket betting and live casino to thousands of slots. Your privacy is in safe hands.